Instagram has recently added a new business tool to help you grow your small business and understand your followers. So, you can now migrate your personal account to business within seconds.

With your new profile, you will be able to get insights about your followers and posts as well as easily promote your best posts to maximise your business objectives. So let’s take a look at the new Instagram tool for business.

  • How do I switch to a business account?

It’s very simple, if you wish to switch to your business account – go to Settings, then scroll down to Switch to Business Account, then you will have to connect your Facebook Page to your Instagram account to activate your business profile. Easy!

  • Insights

The newly available Instagram business analytics tool, which is called Insights, is a convenient way to get a quick look at how your Instagram content performs and get an overall view of what works and doesn’t…

You can see impressions, reach and engagement per post if you click on View Insights or get a full weekly report by clicking on the icon next to Settings. This report includes weekly impressions, top posts and information about your readership.

  • Contact button

The new “Contact” button tab can be found at the top of the screen, to the left of the “Followers”. When clicked, a pop-up menu should appear offering either directions to the business or the possibility for your customers to contact the account owner by email.

  • Instagram advertising

This new option makes ad creation easier (it was only accessible through Facebook’s advertising tools before). Now, you can promote a post by simply clicking on it, then click Promote.

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