An image can be worth a thousand words but doesn’t necessary need to cost you thousands of pounds either!

Before spending money on that fancy photographer and his pro looking camera, you should consider using your own smartphone to take some shots.

Smartphones are equipped with great cameras features so we’ve put together a beginner’s guide explaining how to master those product images yourself.

Getting ready

First, make sure that your smartphone has autofocus and its camera offers loads of megapixel (anything over 8MP will do).

Then, think about all the accessories needed for your photoshoot:

  • Backdrop: To create consistent and clean looking product images, we recommend that you use a white or black backdrop behind your products. You can easily create one with a piece of paper or fabric (like a bed sheet or table cloth).

 

  • Table: Using a table to elevate your product is also recommended to help you position things correctly.

 

 

  • Lighting: Lighting is key. First, you need to decide on your backdrop, then consider your lighting situation.

If your backdrop is white, the easiest way to capture your products is under a natural luminous spot by a window with your backdrop behind it. So no need to book a studio, you can find a luminous window at work or at home.

 

 

If you’re using a black backdrop, the trick here is to use 2 rooms with a door at night time. The main room should be completely dark (preferably without windows). Then you’ll need to position the table with the product on top of it somewhere in front of the door in the main room. The next step here is to setup a bright light in the other room, in front of the same door, which will consequently serve as a way to manage the light coming from the second room. Now, stand in front of the wall out of the way of the light coming in to capture your product image! In addition, you might also want to setup some sort of reflector behind the light like a piece of paper or something else that will reflect the light.

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  • Tripod: Finally, we recommend using a tripod to avoid blurry, and messy images. Don’t worry if you don’t have one, they are pretty cheap to buy. Either way, just make sure your camera is nice and steady!Here is a selection of budget-friendly tripod options to choose from on Amazon or Ebay.

 

 

  • Apps: Try using your default camera app that’s already installed on your smartphone. However, if you’re not fully convinced of your camera performance, don’t worry too much. There are legions of professional apps on your smartphone’s app store where you can choose apps.

Here are a few suggestions for Iphone and Android in addition to a list of editing apps to consider – Iphone and AndroidTop Tip! Once you import your images into PushCommerce, you can always edit them with our advanced editing tools.

 

Shooting with your smartphone

You’ve done all the prep; so it’s time to use your smartphone.
Before shooting, just make sure your products are clean and have been removed of all price tags. Then, place your product on the table before positioning your background behind it. Stabilize and place your smartphone at a sensible distance from your product.

Now that your product has been all set up, it’s time to adjust your camera’s settings. Whether you’re shooting with an Iphone or Android, make sure your zoom is “ON” . Your camera should normally come with a “white balance” setting, which will help set the white balance according to the light temperature. Finally, before shooting, don’t forget to hit the “Focus” button so that the camera can focus on your product. You’re now ready to shoot!

 

Editing

Good job, you’ve captured your product images so it’s now time to make some simple adjustments to your images.

First, upload your files into your PushCommerce Image Manager, and select which ones you want to add to a product.

Then, use the PushCommerce editor to modify, crop, contrast, lighten, darken or straighten your images.

Top Tip! If you’re using a black backdrop, your camera on default will lighten the image so you’ll get a greyish image. In contrast, if you’re using a white backdrop, your camera on default will try to darken the picture. But, again you’ll get a greyish image. Therefore, you’ll need to increase or decrease the brightness, contrast, highlights and shadows of your image in the Lighting section of the PushCommerce editor.

 

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