With 700 million monthly users, Instagram is a great platform to increase the visibility of your online shop. Here are 3 simple ways to optimise your Instagram account for eCommerce.

    1. Choose a profile picture that reflects your business.

Choosing the right profile picture is key. You can opt for your logo or a visual that aligns with your brand. The more people will get to see your profile picture, the more they will remember your brand when they are in “buying mode”.

    2. Add your online shop to your bio.

Your Instagram bio is the only place where you can add a clickable link. Adding your online shop to your bio is key for driving traffic from your Instagram to your online shop.

   3. Switch your account to a business account.

Switching to a business account means that you’ll have access to Instagram Insights. You’ll be able to see impressions, reach and engagement per post or even get a full weekly report including impressions and top posts among other great analytics! It’s a great tool to figure out what kind of content performs best for your brand.

Also, switching to a business account means that your customers will easily get directions, call, text or email your business from your business profile.

To switch to a business account, go to your Settings > Switch To Business Account. You’ll need to connect your Facebook page to your Instagram account to activate your business account.


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