Product titles can influence how customers perceive your products.
It means that if you want to improve the conversion rate of your online shop, you’ll need to write great product titles.
Here are 4 simple ways to master the art of writing titles that sell.
- Your titles need to be attractive. Using attractive keywords in your titles will help you grab your customers’ attention.
- Use descriptive words. Your title should explain what your product can do for your customers. If your product title has little to do with what your product does, there are few chances that your customers will hit the “buy” button.
- Avoid using unclear names. You might decrease your conversion rates if your titles are too confusing for your customers. Keep in mind that your titles need to be crystal clear.
- Take SEO into account when choosing your product titles. It’s important to define what search terms would best describe your products and add those keywords to your titles. Google Trends is a great tool that can help you and it’s free!
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