Your Instagram feed is the first thing people look at when visiting your profile. Here are some tips to create a cohesive Instagram feed that will make your brand stand out.

  • Choosing A Theme. Finding a theme that defines your brand on Instagram is crucial. Think about what keywords define your brand and the feeling that you would like to communicate. Is your brand fun? positive? colourful?
  • Finding & Sticking To A Colour Palette. Colours play a huge role. Finding and sticking to a colour palette will make your Instagram feed really stand out from the crowd. Your colour palette should be used as a “guideline”. The idea is to make those colours be a common link between your photos. If you’re not sure about the colours that you’d like to use, check out Canva or Coolors – those websites can help you find the perfect colour palette for your Instagram feed.
  • Using The Same Filter. Consistency is key when you use a filter. Stick to the same filter across your feed so your photos have the same tone.

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