Speed can be a real killer to your growth. Just to give you an idea, a 1-second delay in page response can result in a 7% reduction in conversion rate…only because of a few seconds difference. It’s no real surprise that studies have shown that customers won’t wait more than 3 seconds for a page to load before abandoning a shop. Nearly half of web users nowadays expect a site to load in just… 2 seconds max.
Fortunately, PushCommerce customers can expect the load time on average to be around 1 second. In eCommerce terms, the loading speed means the difference between a potential sale and an abandoned cart.
If you’re not with PushCommerce yet, then you need to check your sites loading speed to get an overview of what needs to be fixed to increase your conversion rate. Page Speed Online via Google is a great tool that tests your speed for free for both mobile and desktop.
So, how can you improve the loading speed of your site? Here are some hints and tips to help you out.
- Slick code – this sounds pseudo-hacker I know, but bear with me here. Having ‘messy’ code or a heavy template based site can slow your loading speed with every piece of additional (sometimes unnecessary code). Liken this to sending a message to your neighbour with morse code rather than email.
- GZIP – Think of GZIP as a collapsible coffee cup. You can hold more cups that are collapsed in your backpack and therefore transfer them from A to B quicker. This free tool, can tell you if your site is GZIP enabled as well as checking your Metatags.
- Smaller Images – enough tech talk, let’s talk images. The lifeblood of eCommerce sites right? People like to see what they’re buying before they press ‘Pay’. But if your images are too large, or a different file type, then you’ll lose that customer faster than your site loads. Using JPG files rather than PNG images are a great start for product images.
- Videos – Don’t upload your Product review videos to your website. Instead, pop them on a branded YouTube channel and just embed the video where you want it. Make YouTube’s servers do the heavy lifting for you!
- Check, and check again – Keeping an eye on your site speed, even if it’s initially great, is good practice. Tools like Pingdom are a good (and free) way to check.
If all else fails, drop your eCommerce provider or Tech support an email and see if they can help you speed up your site.
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