Are you on Etsy or any other form of marketplace? And wondering if you should launch an online shop now?

Well, marketplaces are great platforms for testing a new business idea but if you’re starting to grow you might find some limitations with places like Etsy. So once you’re confident enough about your brand, you should operate your business mainly from your online shop and use your marketplace account as a secondary platform to sell your products on. In short, it should funnel your customers to your online shop.

Here are 4 reasons why a PushCommerce shop should be your main channel.

1. Control over your product listings

With marketplaces like Etsy, you don’t have that much control over your listings and will be limited to pictures and text. Building a dedicated eCommerce shop will give you full control of your listings, give you the opportunity to create product pages the way you want, and all with a more user-friendly design interface.

2. Control over the design layout of your shop

Building a strong brand can be a real challenge. Even more if you look the same as your competitors on Etsy or another Marketplace… With eCommerce Platforms (like PushCommerce), you can pick a theme that fits your brand and create a different look.

3. Stand out from the crowd

It’s estimated that there are more sellers on Etsy than there are buyers…so even if shoppers see you, it will be challenging to really make them remember you. In contrast, a well built and SEO’d eCommerce shop will let your customers into your world and will make it easier for them to remember you…

4. Marketplaces can shut down your shop without notice

Etsy for example can suddenly shut down your account without any prior notifications. This is one of the risks of depending on a marketplace to operate your business. With an eCommerce platform, you can sell whatever you want (as long as it’s legal of course!).


PushCommerce is an eCommerce software and Shopping cart platform who are dedicated to helping you get your business online the way you want it.