An image can be worth a thousand words but doesn’t necessarily need to cost thousands of pounds either.
But before splurging a bunch of money on that fancy photographer and their pro looking camera, consider using your own smartphone to take some shots. We’re in an age where cameras on our phones have never been more powerful – especially combined with mobile photo editing apps and a limitless supply of product photography inspiration online.
First, make sure that your smartphone has autofocus and its camera offers loads of megapixel (anything over 8MP will do).
Then, think about all the accessories needed for your photo shoot:
- Backdrop: To create consistent and clean looking product images, we recommend that you use a white or black backdrop behind your products. You can easily create one with a piece of paper or fabric (like a bed sheet or tablecloth).
- Table: Using a table to elevate your product is also recommended to help you position things correctly.
- Lighting: Lighting is key. First, you need to decide on your backdrop, then consider your lighting situation.
If your backdrop is white, the easiest way to capture your products is under a natural luminous spot by a window with your backdrop behind it. So no need to book a studio, you can find a luminous window at work or at home.
If you’re using a black backdrop, the trick here is to use 2 rooms with a door at night time. The main room should be completely dark (preferably without windows). Then you’ll need to position the table with the product on top of it somewhere in front of the door in the main room. The next step here is to set up a bright light in the other room, in front of the same door, which will consequently serve as a way to manage the light coming from the second room. Now, stand in front of the wall out of the way of the light coming in to capture your product image! In addition, you might also want to set up some sort of reflector behind the light like a piece of paper or something else that will reflect the light.
- Tripod: Finally, we recommend using a tripod to avoid blurry, and messy images. Don’t worry if you don’t have one, they are pretty cheap to buy. Either way, just make sure your camera is nice and steady! Here is a selection of budget-friendly tripod options to choose from on Amazon or eBay.
- Apps: Try using your default camera app that’s already installed on your smartphone. However, if you’re not fully convinced of your camera performance, don’t worry too much. There are legions of professional apps on your smartphone’s app store where you can choose apps.
Top Tip: Once you import your images into PushCommerce, you can always edit them internally with our editing tools if you want to spare the faff with apps.
Shooting with your smartphone
You’ve done all the prep; so it’s time to use your smartphone.
Before shooting, just make sure your products are clean and have been removed from all price tags. Then, place your product on the table before positioning your background behind it. Stabilize and place your smartphone at a sensible distance from your product.
Now that your product has been all set up, it’s time to adjust your camera’s settings. Whether you’re shooting with an iPhone or Android, make sure your zoom is “ON”. Your camera should normally come with a “white balance” setting, which will help set the white balance according to the light temperature. Finally, before shooting, don’t forget to hit the “Focus” button so that the camera can focus on your product.
You’re now ready to shoot
Editing on PushCommerce
Once you’ve captured your product pictures, it’s now time to make some simple adjustments to your images.
First, upload your files to your PushCommerce Image Manager, and select which ones you want to add to a product.
Then, use the PushCommerce editor to modify, crop, contrast, lighten, darken or straighten your images.
Top Tip: If you’re using a black backdrop, your camera default will lighten the image so you’ll get a greyish image. In contrast, if you’re using a white backdrop, your camera default will try to darken the picture. But, again you’ll get a greyish image. Therefore, you’ll need to increase or decrease the brightness, contrast, highlights and shadows of your image in the Lighting section of the PushCommerce editor.
Don’t hesitate to follow us on Twitter and Instagram to get more how-tos, free business tips, and inspirational resources.